Build to Sell: Turn Your Data Knowledge Into Your First Profitable Product

Stop Giving Away Your Valuable Knowledge for Free

In just 7 days, finally turn your valuable expertise into your first profitable digital product

[🚀 YES! Give Me the Early Bird Deal - Just $97 →]

Complete course + $400+ in bonuses + lifetime access + 30-day guarantee

Quiz: Which Frustrated Data Professional Are You?

1. The Burned-Out Helper (Getting Exhausted Giving Everything Away)

The situation: You're the go-to person everyone asks for help. SQL problems, dashboard fixes, stakeholder communication issues — your DMs are constantly pinging with requests.

The frustration: You love helping people, but you're spending 5-10 hours a week solving problems for free that others package into products and courses. You're working a second job without getting paid or building anything for yourself.

Sound like you? You're missing out on the experience and confidence that comes from creating your own products.

2. The Perfectionist with the Project Graveyard (Starts Everything, Finishes Nothing)

The situation: Your desktop has 17 versions of that "SQL Optimization Guide" and three half-written courses on dashboard design. Every time you think something's ready to share, you find "just one more thing" to improve.

The frustration: You've been "almost done" with the same projects for months, maybe years. You know your stuff is valuable, but you can't seem to ship anything.

Sound like you? You're missing out on the confidence boost and momentum that comes from actually finishing and launching something.

3. The Undervalued Expert (Ready to Finally Create Something That Showcases Your Skills)

The situation: You've been doing this for years. You see patterns others miss. You have frameworks that actually work. Colleagues regularly say "you should teach this stuff" or "you should write a book."

The frustration: You're tired of watching less experienced people create products while you give your expertise away. You're ready to package your knowledge but don't know where to start.

Sound like you? You're 7 days away from completing your first digital product.

I'm Donabel Santos — And I Know Exactly How You Feel

20+ years as both data practitioner AND educator — this dual perspective helps me understand both the technical challenges and the learning process data professionals face.

Principal and Senior Business Intelligence Architect at QueryWorks Solutions, where I provide consulting and corporate training on SQL Server, PowerShell automation, and visual analytics with Tableau (QueryWorks is a Tableau Learning and Alliance Partner).

Instructor at BCIT School of Computing and Academic Studies and part of the BCIT Centre of Excellence in Analytics, where I design curricula and deliver lectures on data visualization and visual analytics. I've spent two decades helping professionals enter the workforce, switch careers, and upskill/reskill in data fields.

Creator of Two Successful Newsletters: "Data Tidbits" (5,100+ subscribers) and "Teach Data with AI" — helping data educators transform how they deliver training in classrooms, workshops, bootcamps, and corporate environments using AI.

YouTube Channel with 125,000+ Subscribers creating Tableau video tutorials that help data professionals solve real visualization challenges. My tutorials are known for clear explanations that make complex concepts accessible.

Accredited Tableau Trainer and Multi-time Tableau Ambassador with deep expertise in visual analytics and data storytelling.

2x Vizzy Awardee - Content of the Year recognized by the Tableau community for exceptional educational content.

Microsoft MVP Alumni and former member of the MVP Student Mentor Program, sharing knowledge with technical leaders in the community.

I've worked across for-profit and non-profit industries including healthcare, finance, telecommunications, manufacturing, and government — giving me insights into how data problems manifest differently across organizations, and more importantly, how to solve them in ways that stick.

Here's what matters for YOU: I didn't just build ONE successful digital product. I built multiple revenue streams from my data expertise — YouTube channel with 125,000+ subscribers, profitable newsletters, published books, training programs. I know exactly how to turn data knowledge into finished products because I've done it repeatedly.

More importantly: I've helped hundreds of other data professionals create their first products — from simple $15 templates to comprehensive $200+ courses. I understand both the technical challenges and the psychological barriers that keep data professionals stuck.

Proof: What Qualifies Me to Teach This

✅ 125,000+ YouTube subscribers and 5,100+ newsletter subscribers — I've successfully built and monetized my own digital content for years

✅ 20+ years as both data practitioner AND educator — experience in both doing and teaching

✅ Published author of 5+ books and Multi-Year Microsoft MVP — proven track record of creating valuable content that the tech community recognizes

✅ Accredited Tableau Trainer and 2x Vizzy Awardee — recognized by the community for creating educational content that actually helps people

✅ Cross-sector expertise — work in non-profit education while serving for-profit clients, understanding diverse market needs and monetization approaches

The bottom line: I don't just know how to create data products. I know how to create data products that get finished and launched.

The Painful Truth: Why Most Data Professionals Never Monetize Their Expertise

Problem #1: The "Helpful Colleague" Trap

You're so generous with your knowledge that you've trained everyone to expect it for free. That analyst who asks you about pivot tables every week? They'd happily pay $47 for a guide that solves their problem permanently. But since you keep helping for free, they never need to.

Problem #2: Impostor Syndrome Paralysis

"Who am I to charge money for this?" you think, while consultants with less experience charge $200/hour for the same advice you give away in Slack. Your "obvious" knowledge took you years to develop and saves others hours of frustration.

Problem #3: Project Graveyard Syndrome

Your desktop is a museum of good intentions — half-finished courses, almost-complete guides, "someday I'll finish this" templates. Each folder represents potential income that's helping exactly nobody.

Problem #4: Analysis Paralysis

You research platforms for months, study competitor pricing, and create detailed business plans. You're treating product creation like a data science project that needs perfect analysis before execution. Meanwhile, people with less expertise are shipping and profiting.

Problem #5: The Perfectionism Prison

"Just one more improvement" has killed more data professional side businesses than lack of knowledge ever will. While you're perfecting version 12, someone else ships version 1 and starts making money.

Problem #6: Undervaluing Your Unique Mix

You're not just "a data analyst." You're a data analyst with retail experience, or healthcare background, or financial services knowledge. That specific combination is what makes your approach valuable — and what people will pay for.

Problem #7: Fear of Self-Promotion

You're comfortable debugging complex queries but feel awkward about marketing yourself. The thought of becoming "one of those LinkedIn people" makes your skin crawl. But sharing valuable solutions isn't pushy — it's helpful.

Problem #8: Time Scarcity Reality

Between your day job, continuing education, and actual life, creating a substantial digital product feels impossible. You need a system that works with your real schedule, not against it.

Here's the truth that hurts: Every day you wait, someone else is capturing the audience that should be buying from you.

The 3 Costly Mistakes That Keep Data Professionals Broke

Mistake #1: Trying to Create the "Ultimate Complete Course" Instead of Solving One Specific Problem

What 90% of data professionals do: They try to create comprehensive masterclasses — "The Complete Guide to SQL" or "Everything You Need to Know About Data Visualization." They think bigger automatically means more valuable and more profitable.

Why this kills your income: You end up with a scope so massive it takes 6+ months to complete (if ever). Meanwhile, you're competing with established platforms and courses that already dominate these broad topics. Plus, people don't want to learn "everything" — they want to solve their specific problem right now.

The painful reality: While you spend months creating your comprehensive SQL course, someone else finishes and launches "Fix Slow Dashboard Queries in 30 Minutes" as a simple $27 guide. They're building experience, confidence, and momentum while you're still outlining chapter 3.

How Build to Sell fixes this: We focus on ONE specific problem that people will pay to solve immediately. Instead of "Complete Dashboard Guide," you create "Dashboard Color Schemes That Don't Make Executives Cringe." Specific, valuable, finishable in days, not months.

Mistake #2: Giving Away Premium Solutions Because They Feel "Obvious" to You

What data professionals do: They assume everyone knows how to debug slow queries, clean messy datasets, or communicate with non-technical stakeholders. If it's automatic for them, it must be basic knowledge, right?

Why this keeps you poor: You literally give away consulting-level advice for free because you can't see your own value. Consultants charge $150-300/hour for the exact frameworks you share in Slack conversations. You're providing premium solutions at free prices.

The crushing truth: Last week, you probably solved a problem in 20 minutes that would have taken someone else 4+ hours of frustration. That 20-minute solution could be packaged as a valuable $15-47 guide. But because it was "easy" for you, you never think to create it.

How Build to Sell fixes this: We use AI-powered prompts to help you see your expertise through your customers' eyes. You'll discover that your "basic" troubleshooting process is actually a systematic methodology worth packaging, and your stakeholder communication templates could save people hours of career-damaging confusion.

Mistake #3: Getting Trapped in "Research Mode" Instead of "Revenue Mode"

What kills most data professional side hustles: They spend 3-6 months researching platforms, analyzing competitor pricing, and creating detailed business plans. They treat product creation like a complex data analysis project that needs exhaustive research before any action.

Why this destroys your dreams: While you're researching the "perfect" approach, three things happen: (1) You never actually start building anything, (2) Someone else launches the product you were planning, and (3) You convince yourself the market is "too crowded" to enter.

The expensive reality: Every month you spend in research mode is a month without the experience and confidence that comes from completing and launching a product. The learning and momentum you gain from shipping your first product is invaluable for creating better, more successful products in the future.

How Build to Sell fixes this: We give you a proven 7-day framework that eliminates decision paralysis. No 6-month research phases. No complex business planning. Just a clear path from idea to launched product that starts generating income within a week.

Here's Exactly What You'll Build in Just 7 Days

By Day 7, you won't just have "another course" or "another guide." You'll have a complete digital product and the experience of having:

✅ Successfully completed a product creation process from start to finish
✅ Built the confidence that comes from shipping something real
✅ Learned the entire system for creating and launching digital products
✅ Gained valuable experience that makes your next product easier and better
✅ Proven to yourself that you can finish what you start and monetize your expertise
✅ Created a foundation for building additional products with the skills you've learned

Core Course Content

Day 0: Setting You Up for Success

• Mindset reframes that prevent the perfectionism and impostor syndrome that kill 80% of projects

• Platform setup with zero analysis paralysis (I'll tell you exactly what to use)

• AI prompt library that eliminates writer's blank page syndrome

• Reality-based planning for people with actual jobs and responsibilities

Day 1: Picking Your Realistic Product Idea

• AI-powered experience mining to identify knowledge you didn't realize was valuable

• Problem validation techniques specific to data professional audiences

• Market demand assessment so you build something people actually want to buy

• Uniqueness discovery — why YOUR approach is worth paying for

• Decision framework for choosing the ONE idea that leads to fastest completion

Day 2: Creating Your Data Product

• Proven outline structures that lead to immediate implementation

• AI-assisted content development that speeds up writing by 300%

• Real-world example integration that makes your content uniquely valuable

• Supporting resource creation (templates, checklists, tools that increase perceived value)

• Professional packaging that builds trust and justifies your price

Day 3: Writing Copy That Sounds Like You

• Benefit translation formulas for turning technical features into business outcomes

• Story frameworks that help prospects see themselves succeeding with your solution

• Authentic sales messaging that feels helpful, not pushy

• Problem-focused positioning that makes your solution feel essential

• Value communication that justifies premium pricing

Day 4: Setting Up Your Sales System

• Platform setup and optimization (payment processing, delivery automation)

• Product page creation that converts browsers into buyers

• Pricing strategies based on real value delivered (not your insecurities)

• Customer experience optimization that generates positive reviews and referrals

• Quality assurance testing that prevents embarrassing launch day problems

Day 6: Telling People Your Product Exists

• Authentic sharing strategies for people who hate self-promotion

• LinkedIn content that builds authority without being annoying

• Personal outreach templates for your existing network

• Objection handling scripts for common questions and pushback

• Launch day execution plan that maximizes your first week sales

Day 7: Launch Day

• Final pre-launch checklist that prevents costly mistakes

• Launch day troubleshooting for real-time problems

• First customer celebration protocol (this psychological win changes everything)

Exclusive Early Bird Bonuses (until July 31, 2025)

🎁 AI Companion Guide ($150 Value)

50+ battle-tested AI prompts specifically designed for data professionals. Never stare at a blank page again. Includes prompts for content creation, marketing copy, customer research, and product ideation.

🎁 1-Year Access to "Teach Data with AI" Newsletter ($120 Value)

Monthly insights, new AI prompts, case studies from successful launches, and community updates. Plus access to the complete archives of strategies and tools.

🎁 Data Professional's Product Inspiration Guide ($100 Value)

50+ specific product ideas with target audiences, pricing guidance, and complexity estimates. Never wonder "what should I create next?" again.

🎁 "Launch Week Success" Swipe File ($100 Value)

Copy-and-paste templates for emails, social posts, and product descriptions. All tested with data professional audiences and optimized for conversions.

Total Bonus Value: $470

Bonus values based on real market prices for consultation sessions, strategy services, and actual product prices.

Your Investment Options

🚀 Early Bird Special : $97

Complete premium course + ALL bonuses + lifetime access + 30-day guarantee

This comprehensive system costs less than a single hour with most data consultants — but gives you skills that last a lifetime
Early bird special only until July 31, 2025

Regular Price (After Early Bird Ends): $197

Course only + 30-day guarantee No bonuses, no priority support
Regular price resumes Aug 01, 2025

What you're getting: A premium course with structured video and written lessons, comprehensive workbooks, actionable frameworks, and valuable bonuses. The entire system costs less than what most consultants charge per hour, but delivers skills you'll use repeatedly to create multiple products.

The Math That Shows This Makes Sense

Your first product might be modest: Let's say you create a simple $15 template or $27 guide.

• If you sell just 4 copies: You've covered your $97 investment

• Everything after that: Pure learning experience plus some income

• The real value: You now have the skills to create more products

Your second product will be better: With the experience from your first, you create a $47 framework.

• If you sell just 3 copies: $141 in revenue

• The compound effect: Each product teaches you to make the next one better

The long-term picture: Over time, you could have multiple products generating $200-500+ per month.

• But that's not the main goal — the main goal is building the skill and confidence to create products consistently

Remember: This isn't just about the money from your first product. It's about learning a valuable skill that compounds over time.

"But What If...?" (Your Questions Answered)

Q: I've never created a digital product before. Is this too advanced? A: This is designed for complete beginners. The AI prompts handle the hard parts (structure, first drafts) while you focus on adding your expertise. Your data skills actually give you an advantage because you're used to breaking complex problems into steps.

Q: I don't have thousands of social media followers. Can this still work? A: Absolutely. Most data professionals succeed by selling to their existing network and professional connections, not social media followers. I've seen people with 50 LinkedIn connections successfully launch their first $27 product. Your credibility comes from your work and expertise, not your follower count.

Q: What if nobody buys my product? A: The course includes market validation techniques to test demand before you build. But remember, the primary value is learning the complete process and building the confidence to create products. Even if your first product only sells a few copies, you've gained invaluable experience for your next one.

Q: I'm already working 50+ hours a week. Where will I find the time? A: Each day requires 1-2 hours of focused work. The AI prompts cut content creation time by 70%. Most students complete their product during evenings and weekends. If you can't find 7-14 hours over a week to potentially change your financial future, you're not ready for this.

Q: What if I start but don't finish? A: The daily structure and AI assistance make this much more likely to stick than anything you've tried before. Plus, each day builds momentum toward the next. But honestly? If you've never finished a side project, this might not be for you. This is for people ready to commit to 7 days of focused work.

Q: Isn't the market oversaturated with courses and digital products? A: Generic business and lifestyle courses are oversaturated. Specific solutions for data professionals are not. When's the last time you found a good guide for "explaining data quality issues to executives" or "SQL optimization for dashboard performance"? The specificity is what creates opportunity. Plus, your unique background and industry experience make your approach different from anyone else's.

Q: What platforms does this work with? A: We focus on Gumroad for beginners (simple, reliable, handles everything), but the principles work with any platform. The course teaches strategy and execution, not just platform mechanics.

Q: What if my company has policies against side businesses? A: Many companies allow educational content creation, especially if it enhances your professional reputation. But you need to check your specific employment agreement. This course helps you build assets even if you can't monetize them immediately.

Why You Need to Decide RIGHT NOW

❌ What happens if you wait:

• Someone else creates the product you're thinking about

• You continue the cycle of starting projects but never finishing them

• You miss out on the confidence and momentum that comes from completing something

• Another year passes with the same unfulfilled "someday I'll create something" dreams

• You never develop the valuable skill of product creation

✅ What happens if you start today:

• You'll have a completed digital product by next week

• You'll gain the confidence that comes from finishing what you start

• You'll learn a valuable skill that compounds over time

• You'll have concrete experience to build better products in the future

• You'll join the small group of data professionals who actually ship products

The Reality Check You Need to Hear

You already know enough to help people. The analyst who's been struggling with pivot tables for weeks would find value in your simple troubleshooting guide, even if you price it at just $15. The manager who can't explain data quality issues to executives would appreciate your communication templates, even as a $27 resource.

The expertise is there. The demand is there. The only thing missing is the experience of packaging and completing a product.

You can spend another 6 months researching "the perfect approach" while others build and launch products...

Or you can commit to 7 days of focused work and gain the experience and confidence of completing your first digital product by next weekend.

The choice is yours. But the early bird pricing and bonuses end in 7 days.

30-Day Money-Back Guarantee

Complete the entire course. Build your product. Launch it. If you don't feel confident about your ability to create and sell digital products, email me within 30 days for a full refund.

I'm confident this works because I've seen it work for dozens of data professionals who thought they "weren't the type" to create products.

The risk is zero. The upside is unlimited.

Ready to Stop Giving Away Your Knowledge for Free?

[🚀 YES! Give Me the Early Bird Deal - Just $97 →]

Complete course + $400+ in bonuses + lifetime access + 30-day guarantee

Limited time: This offer expires in 7 days and the price jumps to $197 without bonuses

Questions? Email me directly at [your email] - I read every message and respond personally during launch week.

P.S. — While you're reading this, someone just completed their first digital product — maybe a simple $15 checklist or $27 guide. They're not getting rich, but they're building the confidence and skills to create better products. That could be you next week. How much longer will you wait to start building these valuable skills?

P.P.S. — The data professionals who succeed in creating products aren't smarter than you. They just have a system for finishing what they start and the confidence that comes from experience. This is that system.